Did you know that nearly 100 billion online searches are preformed every month? Or how about the vast majority of internet users online experiences’ begin with a visit to a search engine? Ultimately, in today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, every Boston business needs to have an effective online marketing plan. Important aspects of online marketing include SEO, social media marketing, and web design.
Because of the prominence of search engines in today’s world, SEO Boston, or Search engine optimization boston, is a particularly important aspect of online marketing. According to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also crucial that a website appear in natural, or organic, rankings, as opposed to sponsored links as consumers are much more likely to click on links that are organic, while they often tend to avoid sponsored links. SEO Boston, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. When considering SEO Boston you will also want to look into local SEO Boston. Local SEO works to drive a website’s ranking in local results, such as Google Maps. It is crucial to note that local SEO Boston is also a crucial piece of the overall SEO puzzle.
Keep in mind that Boston SEO is quite complex, involving improving web design, keyword research etc. if your company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider a Boston SEO services company or an SEO service firm. A Boston SEO company or Seo company massachusetts can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company. A survey of 900 client side advertisers and agencies found that in house SEO declined from 51 percent in 2010 to 44 percent in 2011. Overall, services through a Boston SEO company can be a great investment.
Mar 29 2013