In business, customer loyalty doesn’t just happen by default. Instead, it takes a lot of effort and good practices to ensure customers remain true to your brand. The modern consumer’s buying behavior has changed and people are looking beyond just products and services they can get. Today’s purchasing decision is primarily based on the experiences customers get through products, service and environment interactions. But the good thing is that, the switch in consumers expectations offer businesses a leeway to improve their product and service delivery in providing value to customers. The shift is also important as it also allows businesses to come up with innovative ways of ensuring good customer experiences.
As a business owner, it’s important to know that customers build their (more…)
Sep 21 2017