In today’s rapidly expanding technological age, social media and its influence is growing. From sharing Facebook updates to posting photos on Instagram to communicating with friends and followers on Twitter, social media is everywhere and isn’t going away anytime soon.
Despite the growing influence of social media, getting someone’s attention through a direct mail campaign is still effective. Up to 54 percent of customers say they prefer direct mail marketing and almost 80 percent of customers say they open direct mail immediately. What’s more, 48 percent of customers retain their direct mail for future reference and 92 percent of customers prefer direct mail for making purchasing decisions.
Direct mail is all about getting someone to trust in a product or service and up to 56 percent of customers think direct mail marketing is the most trustworthy form of marketing and 90 percent of millennials feel that direct marketing is reliable. With that in mind, here are several thing (more…)
Oct 17 2018