A recent survey shows that 77% of millennials pay attention to direct mail advertising, but unfortunately, it isn’t always affordable for small businesses. In the last post, we talked about some simple ways for your small business to save money on postage and shipping costs, but there are many more methods to discuss. Here are some more effective ways for small businesses to cut back on their postage and shipping costs.
Maximize content and efficiency:
Instead of sending out individual pieces of merchandise or invoices, consider sending coupons or offers in each envelope. Janet Attard writes on Business Know How, “When you do send invoices by mail or ship merchandise to customers, insert ads and promotions for other products and services you sell. The ad gets to ride along for free as long as the weight of the paper it’s printed on doesn’t bump the cost of the mailing into the next rate range.”
Consider Saturation Mailings:
Saturation mailings allow you to target specific neighborhoods and areas around your location at the most cost-effective postage rate. The idea is that like-minded people live in similar areas, so instead of having to do a demographic mailing, blanket the areas you are currently working in or have customers. And the process is simple — just identify the carrier routes you are to target and you will save on both the mailing list and postage costs. For more information, talk to your local Post Office.
Size and Weight Matter:
To qualify for Bulk standard class mailings, your piece can’t weight more than 3.5 ounces. Once you go over that weight limit, you risk going into a higher postage class at the piece-per-pound rate which can be very expensive. You also need to know the difference between “letter size mail” and “flat size mail” pieces. It costs significantly less to mail your piece in a standard size business envelope than it does in a nine-inch by 12-inch envelope. Don’t get caught having to mail at a higher postage rate after you print just because your parcel is one inch bigger than it should be. Check with your local Post Office to make sure your direct mail pieces are properly sized and set up correctly to qualify you for the best automation rates. In addition, it’s always a better idea to try to conform your business’ mailing content to fit into standard sized envelopes, since you’ll be charged additional fees for envelopes of odd sizes.
Ultimately, taking advantage of these tips can help your small business cut back on shipping and postage costs. For more information about digital printing in Tampa, contact Modern Mail and Print Solutions.