For any business venture big or small, marketing and advertising is one of the top priorities. Every year, millions of dollars are spent at various firm to research new trend and strategies where marketing is concerned, and the numbers show that both high quality signage and digital marketing campaigns are effective. While the Internet is widespread and can communicate with people everywhere at high speed, digital marketing has not made high quality signage and outdoor signs obsolete. Rather, many companies today are simply taking both routes, which can make up for each other’s deficiencies. Digital marketing is its own topic, however. Businesses today can turn to custom sign companies, sign installers, and more to set up high quality signage on their buildings and premises. What do the numbers show about the advertising power of commercial signage?
The Advertising Power of Signs
Many studies and surveys can confirm how effective outdoor signs can be, and how integral the (more…)
Oct 09 2019