Digital Marketing, Product Sales, and Everything In Between
The introduction of digital marketing has absolutely changed the world of business and advertising. Now, there are more companies focusing on using web design work, social media marketing, and online marketing than ever before. There are plenty of reasons why digital marketing is such a huge deal and is trending upwards, here are a few:
Consumers view web design and the digital aspect of branding as one of the most important parts of how they view a company. As a matter of fact, just about 46% of all people believe that a website’s design is the number one piece of criteria that they look at for understanding the credibility of a company.
In the United States, marketers will spend nearly $24 billion on just their online display advertising online. Plus, just about 59% of all people working in the field of advertising believe this is an effective way of marketing. So again, this just goes to show how the growth of digital marketing is changing the way advertising is done.
A site that’s even two years old may be antiquated if it has not kept up with changes in the industry. Your site requires updates and maintenance as new devices and browsers change how sites are accessed and displayed. There are businesses that go out of their way to work with the most skilled web marketing solutions for a premier website design.
Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years. To understand the growth and revolutionary aspect of digital marketing all you need to do is look at this stat. This impressive growth is amazing and will mean that companies are going to spend next to 90% of their total marketing budgets just on digital marketing.
Almost 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. This is due to the fact that social media is one of the strongest aspects of advertising online and marketing online. Plenty of young consumers use social media every single hour of their lives and it is a great benefit for companies to have access to social media marketing campaigns.
Content creation and management now claim the second-largest share of digital marketing budgets. Content creation will often deal with outsourcing blogs to an SEO company. This is done to help companies get an edge on the competition through search engines and online marketing. A recent survey was done and revealed that 50% of companies are using digital marketing, but they don’t have a plan.
Almost 83% of consumers reported that they have had a bad experience with social media marketing. If this happens it can lead to poor reviews which is dangerous for a product and business. As a result, businesses must make sure they stay on top of their digital marketing. As a matter of fact, the average buyer consults 11 consumer reviews on their path to purchase.
In 2015, more than 180 billion United States dollars were spent on advertising in the United States. Of this total, a large portion went specifically to digital marketing and as previously mentioned, this trend is only going to continue. As technology continues to grow and expand, there will be companies across the globe trying to tap into the next digital trend.
Almost 62% of companies that designed a website specifically for mobile had increased sales. People use their smartphones almost every single day of their lives for plenty of reasons. Sometimes it is strictly utilized for just social media purposes and sometimes it is for business. Having a website or even an application is one strong advantage for a business in terms of great digital marketing.
Every single year there are companies that try to sit down and determine the best type of digital marketing that they can use. These companies work hard to get the best possible results for their investments as they want to obviously generate more revenue from marketing campaigns than they spend. As a result, digital marketing is only going to become more and more prominent as the years go by.