Fine Packaging to Attract Customers

In today’s manufacturing, it is not enough to merely make a product or offer groceries. Advertising of all forms is used to share a product’s existence and desired traits with customers, and this can make all the difference. Companies and businesses spend great amounts of money and time to research and implement new marketing techniques, and this varies from television ads all the way to social media platforms and packaging. Despite the rise of the Internet, physical signs, packaging, and price tags have a lot of advertising power. Most shoppers to go actual stores and shops to get their items, and here, food packaging labels, clear pouch bags, packaging for dog food, and a resealable pouch can all show off a brand name. Many of these packages use bullet-point facts printed on them, attractive colors, and more to draw a customer’s attention, and packages such as a resealable pouch can be practical, too. A resealable pouch ensures freshness for the food inside even after repeated use.

The Power of Packaging

A package has a practical use of containing an item or food inside so that it can be moved around without a spill or fuss. But for modern business, a package does more than that: it conveys messages, and the effectiveness of those messages can make all the difference for profits and brand awareness. A lot of research goes into this, since packaging and advertising can be the difference between a great profit and effective brand name, and bankruptcy in some cases. For example, attractive and quality packaging, whether a resealable pouch or coffee bag, can make a great impression on consumers. A consumer may have a lot of faith and confidence in a brand if its packaging is high quality and attractive, and consumer surveys and social media activity confirms this. Around 52% of all online consumers have reported that they would buy from a business again if their products came in good packing. Meanwhile, many consumers (close to 40% of them) said that they would share a product’s packing on social media if they liked its packaging. This is not as frivolous as it sounds; social media is now a major means for people to show their interests, tastes, and preferences. It’s a major form of expression, and sharing packing on social media can act as unofficial advertising and also give a measure of how popular a certain packaging style is.

It should be noted that TV ads and outdoor signs compete for a consumer’s attention and direct them to certain establishments and shops. But the battle for the consumer’s attention doesn’t end when he or she walks into a shop or a grocery store. In there, countless brand names are competing for attention, and they use in-store posters and signs, good packaging, and shelf price tags to do this. Shelf tags, for example, can prominently display an item’s price, such as using bold black text against a yellow or white background. Sales and discounts are generously promoted, such as with old prices being marked off with a red X or colorful graphics promoting the new price. An item that cost $19.99 last week but $14.99 this week may have the old price in smaller text that is crossed off, and the new price in bigger text. Graphics may have messages such as “new low price!” or “big savings!”, or anything to that effect.

Of course, the packing itself may make a big difference, too. Markets are aware that when most customers enter a grocery store or other shop, they have not yet made up their mind on what items they will buy or how much they will spend there. Good packaging and price tags together can help a customer finalize their decisions and spending habits. Some packages use photos of the item or happy people using that item, and the packages may also have bullet-point facts or short paragraphs to describe the item’s attractive properties. In other cases, clear packaging may be used so that the item can show itself off. This is common for food items like fruits and vegetables, where their own condition is a major selling point. Bags of lettuce and salad mixing may do this, or sealed pouches of meat.

Leave a Comment