How Internet Marketing Can Grow Your Business
The internet has changed our methods of personal and commercial communication. The advancements in internet technology, such as mobile devices and social media services, have created more effective means of promoting and marketing not only our personal interests but our business ventures as well. Becoming a small business and promoting a product or service is easier today than ever. While promoting a business or service provider has been limited to purchasing advertising space in the public and on fixed media platforms, such as television, billboards, and home computers, mobile devices such as smart phones and tablets afford a more organic process of promotional distribution. Internet marketing is the new wave of commercial success.
Consider the fact that there are nearly 4 billion mobile phones currently in service worldwide to date, over a quarter of which are smart phones with internet connectivity. What’s more, Wi-fi is available in most populated areas, allowing internet access to take place on the go wherever and whenever. Even when mobile phone users are at home watching television, nearly 86% of those mobile users are using their mobile devices simultaneously. This means that there is a greater chance than ever for a business, service, or product to be recognized, all thanks to the internet. However, simply advertising online without the best internet marketing will not yield immediate results. Internet marketing is an expanding business model, addressing all platforms through which the internet is accessed. Research data collects every time the internet is accessed. This creates a demand for new strategies for internet marketing firms to implement. Working with small business web design firms, internet marketing has become a complex, refined science.
Good web design is one of the key features of the best internet marketing tools. For instance, it has been shown that website users prefer simple websites that are easy to navigate over complicated, flashy websites. The reason for this may be due to the research that has been collected to show that web users are generally impatient and seek instant gratification and click-ability. Many websites and online service providers, such as Facebook and e-mail, have succeeded in their simplicity. Even with the vast assortment of internet advertising strategies, targeted e-mail marketing is still one of the most efficient and simple ways to encourage sales. Precise data collected by Facebook is even able to determine which hours of the day, and in which parts of the country, encourage more likes and shares; at Eastern Standard Time it is shown that the number of total likes on Facebook peak around 8pm whereas the total number of shares peak around 6pm. These are the kinds of details that the best internet marketing firms are using to construct highly effective advertising strategies.
So what are you waiting for? Get online and promote your business!
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