How to Earn Customer Trust
In this listless economy, it’s more important than ever to keep customers coming back. The only way to bring folks back, though, is to earn customer trust. But how does a business start building customer loyalty? It’s easy!
For a business to earn a customer’s trust, the customer must believe that the business has their best interest at heart, they’re trustworthy, which means that they can keep their promises, and lastly that the company is genuine, honest and authentic. You need to somehow, be it verbally or nonverbally, communicate to customers these points when your business initially start building customer relationships, from that first interaction.
The key lies in your, and your employees’ attitude towards the customer. With the correct attitude, these points will come across clear as day, and customer trust will naturally build. Here are a few ways that you can build customer trust through a positive attitude.
1. Take a Genuine Interest in The Customers’ Needs.
Each customer brings with them a want or a need that requires fulfillment. Even if they say that they’re just window shopping, they’re taking a look around for a reason. Whether it be to compare prices or to find a gift idea for someone else, they’re in your store for a reason. Without trying to sell them something, you can help the customer find what they’re looking for. If they walk out of the store without buying something because you showed them someplace else to get it, they’re liable to return again in the future because of the positive experience that you just gave them.
2.Be Honest About Mistakes.
The customer is always right, even when they’re wrong. If they made a mistake, or worse, one of your employees did, then fess up to the problem and take care of it as swiftly as possible. This makes something positive out of an experience that could have been grossly negative. If you don’t, and try to pussy-foot around the mistake, then you’ll lose customer trust, making the odds of their return low.
3. Stay Professional.
If the customer feels like you know what you’re doing, then you’re more likely to earn that customer trust. If the customer senses that you’re serious about your job, and that you and your employees have taken the time to understand the craft, you’ll earn the customer trust without even trying.