Signage, Business, and All Of The Benefits Included

The world of marketing and advertising is complex and constantly changing and shifting. Most people who work in this field will spend time in college, at least four years or so, studying this world so that they can help businesses out. However, some of these tactics are a little more simple than most would expect. This is especially so when it comes to signage for businesses.

A recent poll has revealed that just about 35% of all people stated they would not have discovered a business if it was not for their sign. So this is one stat that can jump out above the rest to prove the value of implementing signage for businesses. Using signage for businesses is a cheap way to properly promote, advertise, and help businesses get their name out. Here are more of the benefits that come along with this strategy.

Studies show that adding or changing a sign directly improve sales revenue. Replacing a storefront wall sign with a larger sign increases revenue by 7.7% This type of direct relationship is more than enough to help convince business owners to implement signage for businesses. It is such a simple way to improve a businesses traffic in a relationship with their customers.

Digital signs, LED signs for businesses, and outdoor LED signs are all great types of signs to invest in. In 2019, LEDs are estimated to achieve a 53 percent penetration of the global lighting market. This means that investing in signage for businesses that are comprised of LED is a growing trend in the world of advertising.

There are current businesses that have a tremendous amount of success thanks to how they implement signage for businesses. Understand that just about 17% of Best Buy’s walk-in customers did so because of its sign. So if large-scale corporations like Best Buy are investing in signage for businesses, so should you!

Just about 85% of a business’s customers live or work within a five-mile radius of its location. While this is a good starting point for a business, it is incredibly important to expand the range of customers. The implementation of signage for businesses is not expensive and can bring back better value than even newspaper ads. Understand that the value of an on-site sign is the same as 24 full-page newspaper ads each year.

Just about 71% of people often look at the messages on roadside billboards, which includes traditional and digital combined. People are exposed to nearly 3,000 ads and promotional messages from companies so just getting signage for businesses out there can help a business out. Plus, just about 37% have stated that they are looking at an outdoor advertisement everytime they pass one!

A recent poll was put out and revealed a number of different results in regards to signage for businesses, events, and other types of situations. Just about 58% of poll respondents 18 years or older learned about an event they were interested in attending from a billboard. Almost 58% of poll respondents Learned about a restaurant they later visited from a billboard they saw while in their car. This is just the start of some of these results.

Of poll respondents, 26% noted a phone number and just about 28% noted a website address written on an outdoor billboard. Nearly 68% of poll respondents frequently or sometimes make their shopping decisions while in the car. Plus, 32% of poll respondents visited the retailer they saw on a billboard later that week. So all of these poll results point directly to the benefits of installing and utilizing signage for businesses.

In Conclusion

Every single year there are businesses across the country that try to create new types of marketing and advertising strategies. While some businesses will waste a large amount of time trying to reinvent the wheel, those who are smart will look for the most cost-effective types of strategies. This can be as simple as using signage for businesses that are attractive, appealing, and brings people in to make purchases.

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