The Power of Packaging and Store Signs
The American manufacturing industry is enormous, but items being made have to advertised, too, in order to sell. A lot of money and effort is spent every year developing new marketing and advertising strategies, and the implementation of those strategies. Today, with a combination of digital media and in-person signs and packaging, there are more options than ever before. Food items may come in attractive packages, such a chocolate packaging for sweets or coffee bag packaging. Kids’ toys certainly have flashy packages to draw a customer’s attention, and even packaging for dog food or fruit packaging may be appealing to the eye. After all, chocolate packaging or other food packaging must draw a customer’s attention in order to sell, and the psychology of the human mind is often factored into packing design. How might chocolate packaging or tea bags be made to catch attention and interest? And what about in-store signs?
Signs and Price Tags
Online marketing and signs outside may bring a customer into a store, but the battle for a shopper’s attention doesn’t stop there. Instead, the inside of a store is a whole new arena for competition, and this where packaging, signs, and price tags are useful.
Inside a store, small signs and posters can draw a customer’s attention and make an item seem more appealing. These signs have been shown, in various studies, to make a product sell better than one that does not have such signs. Fruit, dog or cat food, or more can have signs to make the product stand out, and these signs may use strategic wording and colors to have visual impact. Posters on a store’s walls may advertise upcoming deals, sales, or new inventory items, and posters can be conveniently put up and taken back down as needed.
Even price tags can function with signs and packaging, such as chocolate packaging and fruit packaging, to make an item more appealing to the shopper. Such tags may use not only the actual price as a selling point, but also use bold, dark lettering against a white or yellow backdrop for higher contrast. Other visual cues such as a red sunburst with phrases such as “SALE!” or “NEW LOW PRICE!” can make a real difference. That, and actually showing the discount can make an item more appealing. Something that used to cost $19.99 that is on sale for $14.99 can have the $19.99 price crossed off and the new price marked prominently. But what about the packaging itself?
Packages and Sales
The packaging of of an item can convey a lot about the contents. Text, images, and more can actually show what is inside and explain its details, and the package’s quality may have other mental effects as well. Customers will probably have more faith in a manufacturer if the package is high quality and looks appealing, and in fact this can create a repeat customer. Around 52% of online shoppers have reported that they would buy from a retailer again if their item came in premium packaging. On another note, customers are likely to share appealing and interesting packaging of their purchased item on social media for the novelty of it, and this can act as amateur but free advertising. Overall, it has been found that businesses who pay close attention to their product packaging may expect a 30% increase in sales.
Packaging not only has visual appeal, but it offers quick and impactful information to the buyer. Many Americans take the time to read print on food and item packaging, since this information may be very helpful and tell the buyer why this is the right purchase to make. Food items may list serving suggestions, and by law must list ingredients and nutritional facts. Other items may offer bullet-point facts about the product, as well as its intended or suggested uses. The packaging may also include photographs of the item or happy and attractive people using it. And in some cases, packaging will have clear plastic bags or panels to show the item itself. Hardware such as nails or nuts and bolts may be in such bags, since their appearance is just as expected. The bag may be stapled to a cardboard tab with the bar code and other information on it.